Are you a conscious, heart-centered entrepreneur, expert, coach, author, speaker, author or healer who is soooo over feeling "website shame?"

Finally! A simple, powerful, step–by–step method to transform your website into one you absolutely LOVE and that LOVES YOU BACK!

You CAN learn exactly what it takes to build a website that is totally in alignment with your business, your mission, and your values. I’ll show you how – so you can reach more people, get your gifts out into the world in a bigger way AND start making more money!

From the desk of Michele PW

Thursday, March 23, 2023

Dear Entrepreneur Friend,

Does any of the following sound familiar?

If any (or all) of these statements rings true, then you’re in the right place.

Take a deep breath. (No, really. Take a deep breath! You’ll feel so much better.)

It’s not your fault your website isn’t attracting the folks you’re meant to reach (not to mention inspiring them to work with you).

I get it. You went into business because you have a gift — a message or mission you’re passionate about sharing with the world.

But if you’re like so many of the entrepreneurs I talk to, marketing is NOT your specialty.

Good news: it IS mine.

That’s why I’m so passionate about helping you craft a website you love and that loves you back. (And once you know my simple system, it will be easy for you to update your site as you continue to grow, expand and refine your mission and business and step into the bigger version of YOU you know you're supposed to step into.)

We had record-breaking numbers

“Working with Michele PW was such a relief because she GETS direct response copywriting. She knew what I was looking for and was able to deliver. With her help, we had record-breaking numbers for one of our campaigns. I highly recommend Michele if you’re looking for copywriting that gets you results.”


Ali Brown
Founder of Alexandria Brown International

Before we go any further, let me tell you a little about me.

I’m Michele PW.

People say I’m one of the hottest copywriters and marketing strategists around, and my client list reads like a Who’s Who of Internet Marketing – it includes names like Lisa Sasevich, Brian Tracy, Ali Brown, Andrea J. Lee, John Assaraf and more. I’m known for writing copy that gets people to buy.

Pretty awesome, right?

But I wasn’t always helping big–name clients achieve their biggest goals.

I started off as a freelance copywriter. I was much like many other freelance copywriters, except for one important distinction: I had good instincts. So even though I’d never been trained as a direct response copywriter, I still got some incredible results for my clients (and, just in case you didn’t know, “direct response copywriter” is what they call people like me who write copy that gets results).

The problem was, I couldn’t explain what I was doing. Because I hadn’t yet studied direct response copy, I was simply going on instinct. Therefore, I didn’t really understand WHY it worked, I just knew it DID.

A few years later, I discovered the whole world of direct response copywriting.

Finally, I could see a SYSTEM, a reason WHY things worked.

But there was a problem. Even though I now knew how to help my clients attract more clients and make more money (as well as get their work out into the world in a bigger way) a lot of them didn’t like how I did it.

They didn’t like the way direct response copy made them feel. 

(Maybe you can relate — that feeling of slime-y, hype–y, sales–y and just plain feeling inauthentic. I know I didn't like how it made ME feel either, which is maybe why I was attracting the conscious, heart-centered clients I was attracting.)

So I went on another quest. How could I take what was "good" in direct response copy and transform it so it felt good for the entrepreneur to use and it also felt good to their ideal clients?

And that was how my book “Love–Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites” was born.

See what some folks have been saying about the book:

"Wooo hooo! Finally someone is sharing the ins and outs of creating copy that rocks and feels good. Now we can all stop stressing about nailing our marketing and begin having more fun with it…and that’s what attracts our ideal community. This book made me happy!"

Jeanna Gabellini, author ’10-Minute Money Makers’


"What a breath of fresh air! For those like me who resist using fear-based marketing copy, Michele shows us there IS another way’that WORKS! And fear–based marketing isn't it. Thanks Michele for an easy read which proves that love-based copyrighting is far more effective for inspiring others to want to take action and become ideal clients!"

Eva Gregory "America’s Divine Guidance Coach, speaker and author"


"Finally, a book that gives much-needed clarity on how to write sales copy that doesn’t feel like hype. Michele gives the gift of explaining how to write copy from a place of truly caring about serving your ideal client, in a way that not just feels really good to both the writer and the reader, but also elevates your business to long-term success because, as she teaches in this book, the love-based approach wins over fear-based in terms of profits and sustainability every single time. Through the specific examples she gives, it’s very easy to grasp how to start writing love-based copy right away. In fact, as soon as I finished reading, I made some changes to some copy I was in the midst of writing using one of the techniques Michele offers in the book, and got two immediate sales as a result, and I'm sure there's more on the way. If you&rsve been feeling not-great in any way with writing your copy, give yourself the gift of this book and start bringing more of your ideal clients into your community right away."

Alicia Forest, MBA,



If you like the idea of how love-based copy sounds, then I’d like to invite you to take a closer look at my program: "Love-Based Websites — How to Write a Website That You Love AND That Loves You Back."

Here’s a taste of what you’ll get:


Module 1: Foundation

If you know anything about construction (and even if you know next to nothing), you know you need a strong foundation if you want a house to do what it’s supposed to – provide long–term shelter. Well, the same goes for website creation: if you want your site to attract, inspire and invite your ideal prospects to become ideal clients, you need to build a strong foundation. This is where we cover all the nuts and bolts of your website. The very first step in creating a website you love is to decide how it’s all going to fit together, and what, exactly, it’s going to do for you.

In this module, you learn:

  • What your website should (and shouldn’t) do for you
  • What you can expect from your website
  • Where to begin when you’re crafting website pages (hint: you have to know exactly where you’re going to make sure you get there!)
  • The different elements of a money–making site, and how they fit together (you’ve heard of an opt–in page and a sales page, but how do they fit in with your home page and all your other pages? We’ll cover all of that!)
  • The real secret to getting the best possible results from keywords and Search Engine Optimization (SEO)
  • An easy system for pinpointing who your ideal clients are – those people who you love working with, and who love working with YOU (not knowing this is a recipe for disaster!)
  • How to position what you sell AND write your copy in a love-based way that attracts, inspires and invites your ideal prospects to become ideal clients.
  • And more

Module 2: Elements of a Website, Part 1

If the writing part of marketing makes you cringe (and believe me, I’ve heard this from SO many of my clients!), then you’re going to love this module. This is where we talk about some of the vital elements of a fabulous website you love – and even more importantly, HOW to write them so your website loves you back (in other words, so you also are attracting, inspiring and inviting your ideal prospects to become ideal clients).

In this module, you learn:

  • Easy headline formulas that make it SIMPLE for you to come up with headlines that capture your prospects’ attention (I show you where to start and how to determine whether your headline is working)
  • A simple way to get your prospects to take action, right away
  • How to truly connect with your ideal clients, so they don’t want to buy from anyone but you … and how to do it effortlessly (really! I promise!)
  • The secret ingredients to use when crafting your million–dollar–story so it builds your credibility, boosts your visibility, and makes your competition disappear
  • And more

Michele PW’s website course is pure gold!

It’s a must have if you want to build a website that converts clients into paying customers. I did the course last year and it was a hugely instrumental in helping me to get very clear about the structure and the content of my website.

Michele has a way of identifying what to include and how to weave your uniqueness into the copy, then pulling the content together, so that what for me was a monumental task became all of a sudden straightforward and really do–able.

I’m a big fan of Michele’s work anyway because I think she is a very gifted writer and copywriter.  Working with somebody with her level of experience and expertise to guide you on the way is a no brainer and if you get a chance to work with her, grab it with both hands and learn from the best.  You’ll be glad you did.

Ursula O’Connell
Intuitive Wealth Coach

Module 3: Elements of a Website, Part 2

Yep, you read that correctly: I’m dedicating 2 entire modules on the elements of a website. Why? Because I want to ensure we have enough time to delve deeply into each element so you understand it completely. This knowledge means you’ll be able to put all the elements together on your current website AND any future websites, structuring them so you love them as much as they love you.

During this module, you learn:

  • What people REALLY buy, and an easy way to make sure that’s what you’re selling on your website
  • The one thing you MUST do if you expect people to buy from you (miss this step and people will click away from your site faster than you can say "ka–ching!")
  • The 3 biggest objections EVERYONE has when deciding whether to buy, and how you can overcome them (Don’t do this and you’ll lose a sale. A lot of sales, actually.)
  • Your ideal clients’ "secret" objection – how to uncover it, address it, and overcome it
  • How to write the benefits of your product or service so you stand out from the hordes of other people selling similar stuff – which makes people want to work with YOU, and only you
  • The secret to sounding authentic, even when you’re selling your products and services and feel like you are nowhere even close to sounding authentic
  • The trick to packaging your genius in an irresistible way so your ideal clients WANT to buy it – and pronto
  • And more

Module 4: Putting it All Together

Finally: we create your site map. Using all the worksheets and exercises you’ve completed in Modules 1–3, we plug your details into my powerful, results–driven site map and copy formulas. Yes, this is plug–and–play at its best — you’ll get a site map template and copy templates — making it super easy to plug in the copy you’ve already created in the previous modules and craft a website you love AND that loves you back!

This module includes templates and worksheets and my step–by–step formula to walk you through how to put it all together.

In addition, you’re going to learn my secrets on how to write love-based copy, which is copy that feels GOOD to you and attracts, inspires and invites your ideal prospects to become ideal clients. No hypey, arm–twisting language here. You’ll learn how to write copy that gets you results without you feeling uncomfortable.


In short, you’re getting absolutely everything you need to design a love-based website that makes you money!

From start to finish, from concept to sale (after sale, after sale), you’re going to know exactly what to do, each step of the way.

Now, you may be thinking, "This sounds great, Michele! But how are we going to cover …

… It seems like a LOT!"

Great question.

First of all, you should know I’m completely committed to your success.

It’s my passion and my mission to help as many heart–centered, mission–driven entrepreneurs as possible to achieve marketing success. Why? Because I get to share MY gifts while help you share yours more effectively!

To that end, here’s what you get when you join me for Love-Based Website: How to Write a Website You Love AND that Loves You Back!

  • Exclusive access to my online self-study platform, where you’ll be walked through each module at your own pace so you can make the most of crafting a website you love and that loves you back. Each module includes:
    • An audio and transcript so you can choose the best way you want access to the material.
    • Worksheets to help you personalize and integrate the teachings as you go
    • Exercises to help you actually BEGIN the process of writing your love-based website (you don’t have to worry that you won’t know what to do with all the information you’re assimilating – you’ll begin the process AS WE GO!)
  • Exclusive access to a monthly LIVE Q&A call (which takes place the 3rd Tuesday of the month at 1 pm PT/4 pm ET). You’ll have a chance to personally ask me questions, get live coaching plus maybe even get a little critiquing along the way.
  • Exclusive access to a private Facebook group where you can post your questions and get feedback from others in the group as well as myself.
  • Templates to make writing your own copy easy and effective (even if you think you’re TERRIBLE at it!)
  • Additional resources I’ve designed to help you master this marketing thing – special reports, info sheets and more!

But that’s not all!

You'll also get this very special bonus.

  • A very special audio and worksheet about crafting a love-based freebie. (Freebies help inspire your ideal prospects to give you their contact information, which is a crucial part of crafting a love-based website. You’ll learn how to create a freebie your ideal prospects will love.) 

And, just to give you some real–world examples of what we can do together, here’s what a couple of my clients have said about working with me:

I wouldn’t wanna do it without her

“I just wanna give a huge shout–out, and a huge thank you, to Michele PW and her amazing team for the difference that they´ve made in our marketing over the last two years. Michele and her team have done an amazing job at pulling together the copy, really helping us as a team member, with formulating our offers and our marketing plan, and I´ll tell ya, I wouldn´t wanna do it without her. I hope I never have to. I really want to recommend that you contact Michele and have her pair you up with the perfect team member who can take all that copy that bogs you down — you know it´s a labor of love — and provide you exactly what you need and help you maximize both on and offline sales.”


Lisa Sasevich
The Invisible Close™


Michele helped increase our revenue on one promotion by 128%

“Michele PW and her team have been a part of my marketing team for several months now, bringing her strategies and copywriting skills with her, and in doing so has increased our business. In fact, on one recent campaign she´s worked with us on, she helped increase our sales by 34% and increase our revenue on this promotion by 128% – wow! I highly recommend Michele PW and her team to help you with your copywriting and marketing.”


Brian Tracy
Chief Executive Officer

Now, you’re probably wondering how much this is going to cost you.

Of course – you’re a businessperson, so you know it’s most important to take a good look at the bottom line.

First of all, this as an investment, as opposed to a cost. When you invest time and money into creating a website that’s actually designed to be profitable (based on proven systems and formulas), you can count on a huge return on that investment.

That being said, $497 seems very reasonable, doesn’t it?

And think about it this way: how much has it cost you already, and how much will it continue to cost you, to pour time, energy and money into a website that isn’t bringing sales the way you want it to? How much is it costing you to run a marketing program that requires TONS of effort on your part?

Now, how much is it worth to you to have a website working EFFECTIVELY for you, 24/7, so you can focus on doing what you love to do, while enjoying a pipeline full of ideal clients who can’t wait to work with you?

Invaluable, right? I think so!

The fact is, you CAN have that kind of website. If you already have the skills and the passion to deliver an awesome product or service, all you need is the knowledge to sell it effectively – and that’s exactly what I’m offering you.

All you have to do is land ONE new client or sell a couple of $200 products to earn back this investment (and I can tell you, that’s going to happen FAST once your new website is up and running).

Creating a website that goes Ka–Ching is one of the best ways to reach more people AND earn more money – more easily than ever before.

And that’s exactly what Websites that Go Ka–Ching! How to Write a Website You Love AND that Loves You Back! is all about.

Imagine how much easier your life will be when your website is making the sales for you!

What is THAT worth to you?

Plus, you’re protected by my Iron Clad, 100% Satisfaction Guarantee.

I am confident you’re going to LOVE what you learn in this program. But if you don’t, you have 90 days to ask for – and receive – a full refund, no questions asked (as long as you attend the calls and do all the work).

The results were so powerful

“I’ve had the pleasure of working with some of the top marketing minds of our time, and as far as results are concerned, Michele is right there with them. One idea she gave me for one of my recent launches, directly resulted in a 30% increase of sales. I’m planning on implementing that idea on a regular basis the results were so powerful. Thanks Michele!”


Mark Haris


Ready to get started? Or do you still have a few questions?

Below, I’ve included a few of the questions I hear most frequently, and their answers, to help you determine whether this program is a good fit for you.

Q: My business is new, and/or I don’t even have a website yet. Can this help me?

A: Yes! In fact, it’s better to learn all this fabulous information NOW, rather than later after you’ve put a ton of precious resources into a site that doesn’t get you results. Wouldn’t you like to start your website off on the right foot, fresh out of the gate?

Q:  My website IS making money, but I think I could get better results. Will your program help me?

A: Yes. Chances are you’re doing some things right – otherwise you wouldn’t be making money. But, chances are also good that there are pieces you’re missing, or maybe something you’re not doing as well as you could be. Based on what you learn here, you can supercharge your results.

Q: I’ve already hired a web designer and/or copywriter, and they’re going to create a rockin’ site for me. Do I still need this course?

A: If you haven’t gone through my Websites course, there’s an excellent chance you’re going to end up with a beautiful site that is also a complete flop. If you don’t have ALL the right elements, in the right places, on your site, you’re NOT going to get results. Make the process easier on your designer/copywriter AND on yourself by learning everything you need to know to create the results you want and deserve.

Q: I can’t write at all. Not to mention I hate the idea of writing. Can this course still help me?

A: Actually, this is part of why I put course together the way I did. As you learn the different foundational elements of an effective, profitable website, I also provide you with formulas and templates for writing love-based copy that also gets you results (yes, even if you HATE writing).

Q: I don’t have a bunch of extra time to spend on my website. Is this really going to be worth my time?

A: It’s likely that if you’re overwhelmed with all the other aspects of your business, you’re probably not using your time as efficiently as possible. If you’re like many of my clients, you’re spending a TON of time on marketing or on sales calls (and follow–up calls). Creating an efficient website will SAVE you so much time you might wonder why you didn’t do this sooner! Marketing will become a breeze, and your sales calls will go much more quickly because people who’ve seen your site will know whether you’re a good fit.

So NOW are you ready?


  YES Michele — I’m ready to learn how to craft a Website I love AND that Loves Me Back!

I understand that for my investment of 497, I receive:

  • Exclusive access to your online self-study platform, where I’ll be walked through each module at my own pace so I can make the most of crafting a website I love and that loves me back. Each module includes:
    • An audio and transcript so I can choose the best way I want access to the material.
    • Worksheets to help me personalize and integrate the teachings as I go
    • Exercises to help me actually BEGIN the process of writing my love-based website
  • Exclusive access to a monthly LIVE Q&A call (which takes place the 3rd Tuesday of the month at 1 pm PT/4 pm ET).
  • Exclusive access to a private Facebook group
  • Templates to make writing my own copy easy and effective (even if I think I’m TERRIBLE at it!)
  • Additional resources to help me master this marketing thing – special reports, info sheets and more!

Plus, I’ll have access to the special bonus package:

  • A special LIVE kick-off call on Tuesday, August 26 at 2 pm PT/5 pm ET to help me get started on the right foot.
  • A very special audio and worksheet about crafting my love-based freebie.
  • A LIVE critique call, where I can submit my website for a chance for you to critique

And I understand I’m making this investment at no risk because I’m covered by your Iron Clad, 100% Money Back Guarantee. That is, I have 90 days to decide if this program is right for me – and if I don’t believe it’s worth the investment, I can write to you for a full refund, no questions asked.

$497 Best Deal

3 Easy Payments of $177*

Rest assured, your order is processed on secure servers

Credit Cards

* If you choose a payment plan, please note that the payments will be billed at 30 day intervals.

So, are you ready to get started?

Imagine … KNOWING your website is increasing your profits while YOU focus on spreading the message you know you’re meant to share! It IS possible, and your path to profits begins here.

To your website success,

Michele PW

Michele PW

P.S. If you’re tired of wondering WHY your website isn’t bringing in the profits you work so hard for, I urge you to invest in this training. You’re going to discover the truth behind a successful, profitable website. And even better: it’s easier and simpler than you think. Click here to reserve your space in this brand new program now.


About Michele

Michele PW

Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) has a reputation for crafting copy and creating online and offline marketing campaigns that get results.

Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998, she started her business as a freelance copywriter.

But she quickly realized her vision was bigger than serving her clients as a one-woman-shop. In 2004, she began the transformation to building a copywriting and marketing company.

Two years later, her vision has turned into reality. Michele PW/Creative Concepts and Copywriting LLC is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the “Who’s Who” of Internet Marketing. Some of their clients include:

Ali Brown
Lisa Sasevich
Brian Tracy
John Assaraf
Bernadette Doyle
Alex Mandossian
Kendall SummerHawk
Alexis Martin Neely

In addition, Michele is also a national speaker and the bestselling author of the “Love-Based Copywriting" books that teach people how to write copy that attracts, inspires and invites. She has also completed two novels.

She holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and her border collie Nick and southern squirrel hunter Cassie.